UNICEF + Pampers

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Nurses administer a wide range of basic immunizations, such as measles, polio and tetanus toxoid. Though usually given on a routine basis at hospitals, the vaccines are not accessible to rural mothers because they live too far away from hospitals and have to give birth at home. (Photo: S. Bakalar)

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A Karamojan mother spreads seeds on her small plot of farmland. With 82 percent of the Ugandan workforce specialized in the agricultural sector, and plenty of rich farmlands and waterways, the country relies heavily on what its land produces. Many rural Ugandans rely just as heavily on farming to provide for their own staple food needs as well. (Photo: S. Bakalar)

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After the Pampers demonstration, mothers line up outside the van while awaiting vaccinations for their babies. The nurses vaccinate newborns and children up to age 2. (Photo: S. Bakalar)

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Phionah Nannjange teach about the advantages of diapers. "It is a really nice job, because we really help these people. We tell them what Pampers is and they have never heard it. They use plastic bags for their kids before Pampers." (Photo: S. Bakalar)

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Namuddu Teopista, a Pampers midwife, works inside the mobile unit, administering vaccinations to the infants. (Photo: S. Bakalar)

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A girl dances as other wait in line to receive tetanus immunizations given by UNICEF. (Photo: S. Bakalar)

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Pampers provides a mobile clinic to mothers and their newborns in many rural areas in Uganda as a way to educate them on the importance of keeping their child clean and on the importance of getting their child immunized. (Photo: S. Bakalar)

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A student listens to a puberty talk given by a P&G representative. The talk, though awkward at times, is usually one of the few occasions that the growing girls will be educated about female health.

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Students listen to a presentation about personal health and puberty. Representatives from Procter and Gamble usually approach a school headmaster and request permission to give a presentation. (Photo: S. Bakalar)

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A girl skips through the hallway at Nakasero Primary School, where Procter & Gamble has implemented health education programs. "We look at them as becoming a mother tomorrow and guiding both the boys and girls of the coming generation," says teacher, Sebbi Maimuna. (Photo: S. Bakalar)

Case Study

Uganda

2011

Health, Women + Girls

UNICEF and Pampers teamed up to provide neonatal tetanus vaccines for 100 million mothers and babies in developing nations. In 2011 SOW partnered with UNICEF and Pampers to document the impact of this initiative in Uganda.

SOW produced a video that highlighted the 1 Pack = 1 Vaccine campaign, which was featured during the plenary session at the 7th Annual Clinton Global Initiative, as well as a video that brought to life a case study performed by the Oxford Saïd School of Business.

SOW also produced a photo portfolio that documented Procter & Gamble efforts to improve health education among adolescents and UNICEF’s efforts to improve healthcare by targeting disease and malnutrition.