SOW 2011 Projects: UNC Team, UNICEF, and P&G Pampers

Our final team in the 2011 showcase is the University of North Carolina team, who traveled to subsaharan Africa to document the life-changing programs conducted by UNICEF and P&G Pampers in Uganda. The team was made of seven students:AJ Kiehner—Producer
Blair Warren—Graphic Designer
Carter McCall—Assistant Filmmaker/Sound Supervisor
Cole Hammack—Lead Filmmaker
Isabella Cochrane—Journalist
Lauren Livingston—Development Coordinator
Spencer Bakalar—Photographer

In developing countries like Uganda, mothers often give birth at home or in unsanitary conditions, increasing the risk of their newborns contracting tetanus. Within only days, the babies suffer a quick and painful death. While there is a series of low-cost vaccines that can prevent tetanus, close to 130 million women and children are still vulnerable to infection. Many of these women live in disadvantaged areas and must walk days to obtain basic healthcare.

In order to protect the lives of these women and their infants, P&G partnered with UNICEF in 2006 to support the Maternal and Neonatal Tetanus Elimination Program. Around the world, over 100 million women and their newborns have been helped by the 300 million vaccines donated by Pampers. In 2009, Pampers started the “1 Pack = 1 Vaccine” campaign, where every purchase of a specially-marked Pampers pack would fund the donation of one vaccine for a disadvantaged mother. In this first year alone, they donated 45 million vaccines and hope to raise just as many funds next year.

However, cost isn’t the only concern when distributing vaccines. In order to transport these supplies from their manufacturers to the countries that need them most, dozens of skilled workers must procure the vaccines, travel with them across harsh terrain to reach villages, and then distribute the vaccines and implement health programs. Each step can be hindered by logistical problems and cultural barriers, especially in underdeveloped countries.

The ultimate goal is more than worth the effort as these cheap and effective vaccines can help prevent up to 160,000 deaths each year. Please join us in cheering on Pampers and UNICEF for the great work they do. And keep an eye out later in the week for the stunning photos and videos shot by the UNC team in Uganda.


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